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Blogs I Don't Date Perves by Monique Brantly (4 Comments)
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Blogs I Don't Date Perves by Monique Brantly (4 Comments) | I Don't Date Perves by Monique Brantly (4 Comments) |
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| Written by Foresight | |
| Monday, 12 November 2007 | |
The clothes looked unremarkable and I assumed that the prices were probably also ridiculous because of how arrogant I thought it was for a retailer of such common looking products to proclaim their clothing to be the apparel of America. But on this day, I walked in, browsed the racks, looked deeper and I found that American Apparel wasn't so common after all. There were interesting design and color schematics and the store itself was well, sexy. As we were checking out, my friend explained to me that the concept behind the store was that all of the products were 100% Made in America and that they boasted good working conditions for all of their employees from factory floor to board room and that the wages were very competitive. Interesting new clothes and a humanitarian cause, what more could I ask for? It was a match made in heaven. So over the past year, American and I have gotten along quite nicely. I've only made a few purchases, but I could always count on American to have what i needed when I needed it. I did find some of the ads to be a bit racy, but I didn't mind that so much. American was allowed to flirt with a bit of edginess because it was about the big fashionable and socially responsible picture...the greater good. Well, that all came crashing down a few weeks ago. I always went to see American in person. I'd usually stop by the store after work or on the weekend if I wanted to spend a little quality time, but this particular day, I decided to have a little cyber encounter with my retail love. I didn't get any further than the homepage when I became fixated on the slideshow of pictures displaying all of their most popular items on the infamous American Apparel models. The images began like business as usual. A few sexy poses here and there, but as it progressed, the images became less and less sexy and more and more lascivious. It wasn't just the skin that was showing, it was the explicit poses. Sexually suggestive is too much of an understatement for entire scenes of just breasts being maneuvered in and out of a bikini top or girls with their young faces being held down to the bed by a man off camera with their bodies cocked up and twisted about so awkwardly. When the little picture peep show had ended, I was confused about where I stood with American. Had I just been betrayed? Well the answer to that question came about a week later when another friend of mine (who this most staunch Anti-American Apparelist I've ever seen) forwarded me the link below: http://jezebel.com/gossip/i-work-retail/working-at-american-apparel-is-all-its-coked-up-to-be-316322.php I'm not going to say much more about it because the article pretty much speaks for itself, but let it suffice to say that the author had a little up-close-and-personal tryst with American Apparel and decided that cocaine, under-aged girls, public indecency and blatant misogyny were simply not her cup of tea. She and I have a lot in common. The break up was swift and permanent. Comments
(4)
r.i.p. to the tangible pantone box.
The photography at American Apparel always makes me feel uncomfortable...I don't really go in there much anymore, but I have to admit that their tights this season are the bomb dot com.
Sex being used to sell ain't nothing new or exclusive to American Apparel but I must admit they overdo it. My girl has dragged me through that place a few times. The images are on the verge of disturbing
I feel you Jackrabbit J, but i always feel like "sex sells" is such a cop out, b/c clearly it's not sex that's selling American Apparel, it's young (strategically and suspiciously young in this case) girls bodies in sexually available positions that sells. If they had just as many men posing wide-legged and half naked, I would have less of a complaint. But truly, my "break-up" with this company has more to do with the antics of their unsavory and just plain trifflin owner.
Copyright 2007. All Rights Reserved.       |
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| Last Updated ( Wednesday, 14 November 2007 ) |
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