Imperious Entertainment
Make Imperious Your Homepage
You are here: Home
Home All News Michael Jordan Can't Match Air Obama's Appeal
You are here: Home
Home All News Michael Jordan Can't Match Air Obama's Appeal | Michael Jordan Can't Match Air Obama's Appeal |
|
|
|
| Written by Foresight | |
| Thursday, 13 November 2008 | |
 Nov. 12 (Bloomberg) -- The e-mail arrived first thing Monday morning. Converse, which is owned by Nike Inc., added another jock -- this time Elton Brand of the Philadelphia 76ers -- to its portfolio of endorsers. Converse says it valued Brand for more than just his on- court abilities. Off-court sensibilities mattered, too. ``His work ethic, leadership, consistency and commitment to the community make him a great addition,'' said Geoff Cottrill, chief marketing officer for Converse. Those qualities are, in a post-election world, suddenly fashionable. This watershed moment is an opportunity for Nike, which has
already produced one global hoops icon, to perhaps sign its most
meaningful endorsement contract yet. This weekend warrior would
be more influential than Michael Jordan, who, funny enough,
remained apolitical for fear of alienating potential customers. Comments
(0)
Copyright 2007. All Rights Reserved.       |
| Next > |
|---|
Member Login
Submit News
Submit relevant news, video, etc. at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or contact us on AIM at ImperiousTVDonate to Imperious
Questions?
If you have suggestions or questions contact
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
.
